London HIV Prevention Programme Phase 2: Do It London
       
     
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London HIV Prevention Programme Phase 1: Do It London
       
     
A4 Selects 2.jpg
       
     
A4 Selects 1.jpg
       
     
London HIV Prevention Programme Phase 2: Do It London
       
     
London HIV Prevention Programme Phase 2: Do It London

In 2014, 48% of all new incidences of HIV in the UK were in London. We launched a new brand and campaign to raise awareness of HIV, and get people testing and practicing safer sex.

After seeing our campaign, 3 in 5 people are more likely to practice safer sex. Consequently, since our launch in 2015, the capital has experienced a reduction in the levels of HIV diagnosis.

HIV Creative_CR1.jpg
       
     
HIV Creative_CR13.jpg
       
     
HIV Creative_CR12.jpg
       
     
London HIV Prevention Programme Phase 1: Do It London
       
     
London HIV Prevention Programme Phase 1: Do It London

In 2014, 48% of all new incidences of HIV in the UK were in London. We launched a new brand and campaign to raise awareness of HIV, and get people testing and practicing safer sex.

After seeing our campaign, over two thirds of people are more likely to get tested. Consequently, since our launch in 2015, the capital has experienced a reduction in the levels of HIV diagnosis.

A4 Selects 2.jpg
       
     
A4 Selects 1.jpg