London HIV Prevention Programme: Do It London
       
     
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Department for Education: Together we can tackle child abuse
       
     
       
     
London HIV Prevention Programme: Do It London
       
     
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Department for Work & Pensions: See Potential
       
     
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London HIV Prevention Programme: Do It London
       
     
London HIV Prevention Programme: Do It London

In 2014, 48% of all new incidences of HIV in the UK were in London. We launched a new brand and campaign to raise awareness of HIV, and get people testing and practicing safer sex.

After seeing our campaign, 3 in 5 people are more likely to practice safer sex. Consequently, since our launch in 2015, the capital has experienced a reduction in the levels of HIV diagnosis.

HIV Creative_CR1.jpg
       
     
HIV Creative_CR13.jpg
       
     
HIV Creative_CR12.jpg
       
     
Department for Education: Together we can tackle child abuse
       
     
Department for Education: Together we can tackle child abuse

DfE wanted to raise awareness of all forms of child abuse and neglect. Our pre-campaign research revealed the audience to be extremely cautious in reporting any suspicions unless they were 100% sure.

Consequently, our creative idea was built around the fact that one instance of reporting child abuse is actually part of a bigger picture. We placed the individual and their role within the wider context of the community. By assuring the individual that although their report is key, they are one piece of the jigsaw and part of the collective that can tackle child abuse, we delivered a clear and simple call to action.

       
     
London HIV Prevention Programme: Do It London
       
     
London HIV Prevention Programme: Do It London

In 2014, 48% of all new incidences of HIV in the UK were in London. We launched a new brand and campaign to raise awareness of HIV, and get people testing and practicing safer sex.

After seeing our campaign, over two thirds of people are more likely to get tested. Consequently, since our launch in 2015, the capital has experienced a reduction in the levels of HIV diagnosis.

A4 Selects 2.jpg
       
     
A4 Selects 1.jpg
       
     
Department for Work & Pensions: See Potential
       
     
Department for Work & Pensions: See Potential

How do we persuade employers that the reward is greater than the risk when it comes to recruiting people from disadvantaged groups such as ex-addicts, ex-offenders, care leavers and the long term unemployed?

Our See Potential campaign wasn’t advertiser to consumer; it was peer to peer, word of mouth, for the people by the people, delivered through low cost/no cost media targeting each trade audience with influencers in their industry.

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