Highways England
Distressed

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Brief:

Reduce the number of young motorcyclists killed or seriously injured on England’s roads.

Solution:

Launch a fashion range inspired by crash victims’ clothing.

Effect:

The campaign generated 1.2m video views on Instagram and increased unique visits to thinkbike.gov.uk by 340%. Having seen the campaign, 76% of the target audience were more likely to wear the correct protective clothing whilst riding.

www.think.gov.uk

 
 
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