Behind chicken, turkey, beef and lamb, pork seems to be the forgotten meat. That’s why the AHDB (Agriculture and Horticulture Development Board) wanted to jolt the nation out of their repetitive mid-week meal routine and get a bit of pork in their lives’.
We encouraged the nation to ‘cheat on chicken’ using a man dressed in a giant chicken outfit. Niche.
Our TVC saw a 15% rise in midweek pork medallion consumption and a 4% rise in overall UK pork sales (worth the equivalent to 25x the initial campaign investment). Decent that.