Scope

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Problem:

2/3 of the UK population feel awkward when meeting someone with a disability.

Solution:

Encourage people to H.I.D.E. That’s say ‘Hi’, Introduce yourself, Don’t panic and End the awkward.

Effect:

54% of target audience reconsidered how they behave around disabled people having seen the campaign.

www.scope.org.uk

 
 
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