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Superfast Broadband: Now’s the time

Superfast Broadband is now available to almost everyone in the UK, but under a third of UK households were signed up. The providers were offering mbps but our insight was that speed alone wasn’t motivating enough for the majority.

Our campaign was not about the now or the speed, it was all about the possibilities of a superfast nation, and it worked. On average, superfast broadband providers reported a 30% increase in sign ups during our campaign period.

 

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