PeoplePerHour came to us wanting to define their true purpose and build their brand into a household name, or rather, workplace name. We positioned PPH as a service that encourages both freelancers and entrepreneurs to live their work dream.

Our first iteration of this was to create their TV ad focusing on plucky AJ and his orange juice empire.

We followed it up by focused on start-up heavy areas with OOH and adverts all over TfL, positioning PPH as the platform to help entrepreneurs.